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Online bookmakers are looking to create betting products that not only cater to players in the traditional sports fields but also expand to other forms of betting such as entertainment competitions, politics, and current events. For example, betting on elections, important political events such as presidential or parliamentary elections has become a popular betting segment. Betting platforms also offer special bets such as betting on TV shows, entertainment, and prominent cultural events. This creates a diverse and creative betting space that attracts players from many different fields.
